Passionate, influential brand strategist delivering creative, value-driven campaigns and experiences that are cultivated in empathy, backed in data and grown with authenticity. I ignite meaningful connections, motivate change and build brands that matter.
Getting creative during COVID.
When it was time to launch the new Technics True Wireless earbuds, we were in quarantine and could not set up a video shoot. Instead, we developed a concept based entirely on CGI, with product tracking on stock video. The result honors the legacy of Technics audio, and offers a fresh vibe that feels right for the brand.
WINGS
The idea for WINGS was a Bluetooth fitness headphone that would set you free. Complete branding package including product name, logo, brand story and full campaign assets.
Panasonic HomeHawk | Meet Ruckus
HOMEHAWK
When launching HomeHawk, we needed to create an emotional connection to stand out. Complete branding package including logo, brand story and full campaign assets.
Panasonic | Arc5 Shaver
The groundskeeper.
To coincide with our partnership with the Yankees, we follow our detail-obsessed groundskeeper strive towards perfection.
So Parents are Free to Live Their Lives…
There are a lot of baby monitors out there. As a new player in the space, we needed to perfectly pair a target audience and differentiating message to carve out a spot for ourselves. By speaking primarily to second-time parents, instead of first-time parents, we focused on parental freedom, rather than child safety, breaking us from the pack and achieving rapid growth in the market.
Panasonic | Long Range Baby Monitor
Even conservative brands can have fun sometimes. The new Lumix S1 camera needed to launch with a bang…and some pretty incredible auto focus.
Go Wild.
A telephoto lens you can really have fun with…the new Lumix Leica 100-400mm was begging to show off.
Big. Easy.
Lumix GX85 was designed to be an ultimately accessible camera for professionals and amateurs alike. The high performance you expect from Lumix, with easy, intuitive controls. With a photo shoot in New Orleans, “Big photos just got easy.” was the perfect way to tie together the visuals and the messaging.
Identity Development and Design
#lumixlive
With quarantine in full swing, I used the opportunity to launch Lumix Live, a weekly live streaming program featuring a mix of interviews, tech talks, announcements and AMA sessions. We created a strong branding package, simple social messaging and a content strategy focused on strong evergreen content that will long outlast the live stream and drive native YouTube SEO.
Brands I’ve worked with…
